About Sensible Leader
Hey there! I’m Ulrich, Engineering Manager at Orbit, the solution for businesses to grow and measure their communities across any platform. I joined the company as employee #4 and am now managing a team of 15 software engineers.
Previously, I was VP of Engineering at Etrilabs, from 2015 to 2020, where I led the engineering organization growth from 0 to more than ten cross-functional teams.
Before Etrilabs, I co-founded several startups, including one exit with Flyerco, a marketing solution for real estate agents.
Because I believe great leadership should match both definitions of the word.
sensible /ˈsɛnsɪb(ə)l/ adjective
1. done or chosen in accordance with wisdom or prudence; likely to be of benefit.
2. practical and functional rather than decorative.
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Stay in touch
Please find me on Twitter @sorich87.